Packaging Design & Illustration

Created for Crazy Organic Sours, this project involved the complete visual development of a series of organic fruit snack packages. I designed the packaging system from concept to production, creating a distinctive illustration for each flavor while maintaining a cohesive and recognizable brand identity across the entire product line.

Each package features an original character inspired by its flavor, combining playful storytelling with clean, eye-catching layouts that communicate the product’s natural, family-friendly personality. The illustrations were developed specifically to appeal to both children and parents while reinforcing the brand’s organic positioning.

Beyond the character illustrations, I was responsible for the overall packaging design, visual hierarchy, color palettes, typography, icon integration, and production-ready artwork, ensuring consistency across multiple SKUs and retail presentation.

Services

• Packaging Design
• Character Design
• Illustration
• Product Branding
• Label & Package Layout
• Print Production Artwork
• Color & Visual System Development