Advertising & Art Direction

A children’s fashion campaign developed for ELY, a kidswear brand, combining photography, advertising design, and visual communication across multiple formats.

The project included the development of promotional materials featuring the brand’s seasonal collections, with a focus on creating a playful, fresh, and approachable visual identity aimed at children and families.

I was involved in the planning and production of the photo shoots, as well as the development of the final advertising pieces. I worked on the composition of the imagery, graphic layouts, typography, branding, and adaptation of the campaign across different media, including print advertising and outdoor displays.

The project allowed me to work across both the creative and production sides of a commercial campaign, from the initial photographic direction through to the final graphic applications.

MY ROLE

• Art Direction
• Photo Shoot Production
• Photography
• Graphic Design
• Advertising Design
• Layout & Composition
• Typography
• Campaign Development
• Print & Outdoor Applications